Gonsalo Henrique's profile

Liga Portuguesa Contra o Cancro - #GeraçãoSemFumo

Brand: Liga Portuguesa Contra o Cancro
Agency: Young & Rubicam
Copywriter: Gonsalo Henrique
Art Director: Bernardo Majer
Year: 2014
Creative Directors: Pedro Ferreira | Judite Mota
 
 
The problem is old. Teens are smoking more than ever befor, and the worst is that they think it's cool.
 
Insight - They don't care about their own health, so why bother them with that? The true is that nowadays, like the music says, It's all about the money. And money can buy much more cool things than tobacco, but to buy them they'll need to quit smoking.
 
 
 
1 PACK OF CIGARS = € 4,00
 
Liga Portuguesa Contra o Cancro - #GeraçãoSemFumo
Published:

Liga Portuguesa Contra o Cancro - #GeraçãoSemFumo

Keep the teens away from tobacco.

Published: